The Original Champions of Design is a branding and design agency. We build better brands through informed and strategic identity system design.


203 Avenue A
Ground Floor
New York, NY 10009
1 212 420 9270


OCD Email






Our Process

  • Research

    Before we run, we need to walk. And before we can design, we need to learn. About you. About your process and your people. Your landscape and your culture. From interviews with you and your team to meeting your customers and seeing your brand in action, our extensive research process is internal as well as external.

  • Strategy

    After we've reached a place of deep understanding and insight, we'll map out your brand values, behavior, and purpose. It's at this stage that the visual cues will begin to take shape as together we identify how your brand should truly make people feel.

  • Design

    Now we explore a range of graphic opportunities that exist for your brand, built upon our shared vision. We'll fully develop the identity system and apply it to the key deliverables to test the system's flexibility as well as its expansiveness. Put simply, we make sure the design works in every conceivable way.

  • Implementation

    Finally, we will build guidelines for your brand's identity and help you manage bringing it to life. From printers, developers, and any specialist needed, we'll guide you every step of the way, to ensure its production maintains the highest of standards.

Our Clients

  • Ad Age
  • AIGA
  • Aperture Foundation
  • Apollo Theater
  • ArtPlace America
  • Bain Mazza & Debski
  • Ballet Hispanico
  • CAN Capital
  • Center for Urban Pedagogy
  • Cooper-Hewitt
  • Crain
  • Dartmouth College
  • DBC Fitness
  • DixonBaxi Exhibition
  • EL Education
  • Fast Company
  • Frere-Jones Type
  • Friends of the High Line
  • Gemological Institute of America
  • Girl Scouts of the USA
  • Good Housekeeping
  • Harlem EatUp!
  • Healthagen
  • Hillary for America
  • Image of the Studio
  • Jazz at Lincoln Center
  • Knight Foundation
  • Lincoln Center
  • Little Ballers Film
  • Little Bird
  • Lower East Side Girls Club
  • MC Kitchen
  • Memphis River Parks Partnership
  • MoB Gallery
  • MoMA
  • MTV
  • Museum for African Art
  • National Basketball Association
  • New Orleans Jazz Market
  • New York City Mission Society
  • New York University
  • Nike
  • Phoenix Community Garden
  • Powherful Foundation
  • Prospect Park Alliance
  • Rice University
  • Saint Bartholomew's Church
  • Saks Fifth Avenue
  • Schomburg Center
  • SF Design Week
  • Society of Typographic Aficionados
  • Space Command Architects
  • Studio Museum in Harlem
  • Surface Magazine
  • SVA MFA Design
  • The Atlantic
  • The New York Public Library
  • The New York Times
  • The Wolfsonian
  • Type Directors Club
  • WNBA
  • Women for Women International