Taylor Hale has a BFA in Graphic Design from the University of Central Oklahoma. His work has received a National Gold Award from the American Advertising Federation and has been published by Gestalten.
Before we run, we need to walk. And before we can design, we need to learn. About you. About your process and your people. Your landscape and your culture. From interviews with you and your team to meeting your customers and seeing your brand in action, our extensive research process is internal as well as external.
After we've reached a place of deep understanding and insight, we'll map out your brand values, behavior, and purpose. It's at this stage that the visual cues will begin to take shape as together we identify how your brand should truly make people feel.
Now we explore a range of graphic opportunities that exist for your brand, built upon our shared vision. We'll fully develop the identity system and apply it to the key deliverables to test the system's flexibility as well as its expansiveness. Put simply, we make sure the design works in every conceivable way.
Finally, we will build guidelines for your brand's identity and help you manage bringing it to life. From printers, developers, and any specialist needed, we'll guide you every step of the way, to ensure its production maintains the highest of standards.