Retail Guidelines, Campaigns and Collateral

  • Saks Fifth Avenue is a landmark. Tourists and locals descend on Fifth Ave between 49th and 50th Streets for fashion, food and window shopping. For several years, Jennifer Kinon worked with Michael Bierut at Pentagram New York to refresh the Saks identity, open new floors in the flagship store and energize their retail campaigns and their shopping bags.

Brand Refresh: Guidelines