Branding Modern Italian in Miami
MC Kitchen opened in the Miami Design District in November 2012. Chef Dena Marino serves up modern, Italian, organic food. Her kitchen is driven by contrasts: Miami/Italian, refined/rustic, modern/warm. The identity system had to walk that same line.
The sharp Verlag contrasts the colloquial Rockwell and the traditional monogram. The color palette is white and warm gray with yellow. And that’s it. The tool kit is simple and straightforward. The graphic language is entirely typographic.