Park Strategy, Collateral and Merchandise

  • The High Line was recognized by Travel+Leisure as one of the world’s most popular landmarks. The High Line and its logo are becoming more and more well-known across the globe, so we turned up the volume on the brand icon.

  • In 2012, the High Line was all about the “H.” From a new line of merchandise to maps and materials, the “H” was boldly present, allowing us to do more showing and less telling because no landmark has more beautiful photography.