A 10-Year Experiment
ArtPlace was introduced to the world by The New York Times as a “consortium [that] views arts as engines of recovery.” It’s a gamechanger that repositions creativity as a business driver. OCD’s challenge was to create an identity system that was both expressive and blunt, inspirational and straightforward. We had to reach urban leaders and artists alike.
Carol Coletta, the president of ArtPlace, surprised us when she selected the most unconventional proposal from the bunch and invited us to unleash our crossed boundaries all over her new foundation. The system’s driving idea is relentless wrapping and we’ve applied it to everything from icons to Twitter feeds to each of the fifty states.