Rebranding the WNBA Women's National Basketball Association
The WNBA is about to mark its 17th season as the top professional women’s sports league in the world. The 2013 Draft will usher in an incredible new class of players as well as a new identity system applied across all WNBA assets including team uniforms, broadcast, digital, signage, print materials and a player-focused campaign that declares “I Am Logowoman.” The U.S. boasts some of the best female athletes in the world. If they had competed as their own country in the 2012 Olympic Games, the women would have tied for third in the gold medal count and finished fifth in total medals. Adding to that total, U.S. Women’s Basketball won their fifth straight gold and 41st straight Olympic game. They are breaking every record in the books and have compelling individual stories to boot. OCD worked with the WNBA to create an identity system that puts an amplifier to the league’s players and their remarkable game.