Rebranding Girl Scouts Girl Scouts of the USA
The Girl Scouts of the USA is the nation’s preeminent organization dedicated solely to girls. More than 3 million strong, GSUSA builds girls of courage, confidence and character, who make the world a better place.
GSUSA recently revised both their programming and advertising to better engage girls today. To support this shift, Laurel Richie, GSUSA Senior VP / Chief Marketing Officer, approached OCD to reassess their identity.