Video Music Awards
For more than 30 years, the MTV Video Music Awards have produced some of TVs most memorable moments. Think Madonna and the wedding dress, Kanye vs Taylor Swift, Miley and the foam finger.
OCD recently worked with the in-house creative team to develop a new brand identity system that celebrates MTV's iconic logo and forges a wholly-new, made-to-be-dynamic mark just for the VMAs.
The symmetrical structure of the new wordmark allows it to easily transform into countless permutations. In its most reductive form, the mark can be used as a full-bleed pattern or for the framing of content and the housing of imagery.
Type and Color
The iconic Moonman gently floats to the right of the wordmark. The figure's foot touches the far corner of the "A." His flagpole is planted into the ground of the baseline.
And, at the center of the VMA mark, the inverse MTV logo may also house imagery in the bounding shape of the M. That familiar screen comes alive to honor the best videos of the year.
Leading up to the award show, the MTV team mounted an artist-driven campaign that's out of this world. Across social media and outdoor, the campaign leveraged elements of the identity system to frame content and activate imagery.