Sarah Hermalyn heads up brand strategy at OCD. She brings a unique combination of problem-solving and precise decision-making to the design of business and the business of design. Prior to joining OCD, she held positions in digital marketing and corporate branding at 2U, where she helped the then startup go from less than 100 employees to a publicly traded company within four years.
Hermalyn earned her Masters Degree in Professional Studies, Branding at New York’s School of Visual Arts, the first graduate program of its kind. To combine her digital strategy background with her new brand strategy insight she developed the 100 Definitions of Branding series that sent the program to the top of Google search results for “what is branding.”
Sarah is obsessed with Ice Cream Thursday and Bagel Friday, her weekly rituals.