The Original Champions of Design is a branding and design agency based in New York City. We build identity systems. And, yes we are obsessive about what we do.


    203 Avenue A
    Ground Floor
    New York, NY 10009
    1 212 420 9270


    OCD Email






    Our Process

    • Research

      Before we run, we need to walk. And before we can design, we need to learn. About you. About your process and your people. Your landscape and your culture. From interviews with you and your team to meeting your customers and seeing your brand in action, our extensive research process is internal as well as external.

    • Strategy

      After we've reached a place of deep understanding and insight, we'll map out your brand values, behavior, and purpose. It's at this stage that the visual cues will begin to take shape as together we identify how your brand should truly make people feel.

    • Design

      Now we explore a range of graphic opportunities that exist for your brand, built upon our shared vision. We'll fully develop the identity system and apply it to the key deliverables to test the system's flexibility as well as its expansiveness. Put simply, we make sure the design works in every conceivable way.

    • Implementation

      Finally, we will build guidelines for your brand's identity and help you manage bringing it to life. From printers, developers, and any specialist needed, we'll guide you every step of the way, to ensure its production maintains the highest of standards.

    Our Clients

    • Ad Age
    • Aperture Foundation
    • Apollo Theater
    • ArtPlace America
    • Bain Mazza & Debski
    • Ballet Hispanico
    • CAN Capital
    • Center for Urban Pedagogy
    • Cooper-Hewitt, National Design Museum
    • Crain
    • Dartmouth College
    • DBC Fitness
    • DixonBaxi Exhibition
    • EL Education
    • Fast Company
    • Friends of the High Line
    • Girl Scouts of the USA
    • Good Housekeeping
    • Harlem EatUp!
    • Healthagen
    • Image of the Studio
    • Jazz at Lincoln Center
    • Knight Foundation
    • Lincoln Center
    • Little Ballers Film
    • Little Bird
    • Lower East Side Girls Club
    • MC Kitchen
    • MoB Gallery
    • MoMA
    • MTV
    • Museum for African Art
    • New Orleans Jazz Market
    • New York City Mission Society
    • New York University
    • Phoenix Community Garden
    • Powherful Foundation
    • Prospect Park Alliance
    • Rice University
    • Saint Bartholomew's Church
    • Saks Fifth Avenue
    • Society of Typographic Aficionados
    • Space Command Architects
    • Studio Museum in Harlem
    • Surface Magazine
    • SVA MFA Design
    • The Atlantic
    • The New York Times
    • The Wolfsonian
    • Type Directors Club
    • WNBA
    • Women for Women International