NYT Live Conferences

  • NYT Live Conferences bring together senior editors and industry leaders to address world-changing topics. OCD developed an identity system that maintains the integrity of The New York Times brand while differentiating each event.

New Work Summit

  • The New Work Summit introduces CEOs from a range of industries to data and science-driven management methodologies. The prominent use of the plus sign is a nod to formulas and functionalities; it also evokes the familiar "sum of many parts" adage.

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Cities for Tomorrow

  • Cities for Tomorrow assembles civic leaders and decision makers in order to better shape the urban environments of the future. The identity uses a building block to evoke the physicality of constructing cities. The many blocks building upward together express to the need for many people to work together to build these future environments.

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Global Leaders’ Collective

  • The inaugural meeting of the Global Leaders' Collective focused on the luxury industry. At this meeting, the most elite group of luxury executives gained insights on crucial topics from world leaders, scientists and experts from outside of their industry in order to help solve global issues within their industry.

  • In addition to being a symbol of luxury, the process by which diamonds are created is symbolic of this event. Diamonds form as a result of immense energy and pressure; the Global Leaders’ Collective is all about outcome based on intense collaboration and discussion.

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The Higher Ed Leaders Forum

  • The Higher Ed Leaders Forum brings together influential leaders in higher education to address the most urgent issues on today’s campuses. The summit features collaborative roundtables that allow participants to add their voices to even the most controversial topics. The unique format of the summit, reminded us of classroom layouts: small groups gathered around a table.

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Food for Tomorrow

  • The Food for Tomorrow Conference is the nation’s leading conference on food where innovators, leaders and decision-makers in the food industry investigate the future of cooking, eating and farming in America.

  • The identity for the conference had to connect to the joy of food as well as the business side of the food industry. To speak to both facets, we made an icon from a piece of citrus cut in half; it looks like a dynamic pie chart.

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DealBook Playing for the Long Term

  • To capitalize on the 2016 DealBook conference’s timing, two days after the presidential election, the content focused on financial insights and strategies to guide people through the next term and ultimately, the long term. The conference identity simply leverages assets, particularly form and color, from the recognizable DealBook brand, a financial services column on NYTimes.com.

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