Healthagen is a division of Aetna that offers health and technology services to providers, payers, employers and consumers. Neo is a Healthagen product designed to ease the transition from hospital to home for parents with babies in the neonatal intensive care unit (NICU). OCD partnered with the Neo team to launch the product into a unique market.
Neo is provided free with an employer’s healthcare package. The singular purpose of the identity system is to make a parent in the NICU comfortable enough to accept help in a moment of crisis. Help comes in the form of a dedicated family care coach and consolidated social network made accessible 24-hours-a-day, seven-days-a-week via a tablet device.
Neo supports a parent’s relationship with doctors and nurses by serving up targeted information on demand and extending care beyond the hospital to the home for up to one year. It also assists with navigating family relationships via social media as well as the physical space of the hospital. Neo is the brainchild of Dr. Jeffrey Jacques.
Neo’s everyday workhorse typeface is Proxima Nova. Having humanistic proportions yet a somewhat geometric appearance, the letterforms share several characteristics with the Neo wordmark.
Released in 1994 as Proxima Sans, then re-released in 2005 as Proxima Nova, the typeface family includes 42 OpenType fonts all created by Mark Simonson.