7 Years Younger

  • Good Housekeeping is one of America’s most trusted brands. Meanwhile, anti-aging is a crowded and confusing category. Bringing Good Housekeeping to women wanting anti-aging advice felt like a good deed.

  • The 7YY brand had to be familiar, uncontrived and timeless, just like Good Housekeeping. We were thrilled to dive into the Good Housekeeping graphic archives and found inspiration enough for ten sub-brands.