15th Anniversary Celebration

  • The Center for Urban Pedagogy (CUP) is a New York based organization that "uses the power of design and art to increase meaningful civic engagement."

  • In preparation of their 15th Anniversary, they wanted to establish an identity system that celebrates their legacy, yet provides an optimistic nod toward the future.

  • To build the mark, we drew a custom number fifteen to match the character and proportion of the CUP logo lettering. Then, to give it a party feel, we activated the graphic by animating the lockup, fitting the colorful fifteen into every typographic crack and crevasse we could find.

  • The Annual Benefit was a quick-follow project that required a whole new graphic approach. We put the CUP logo at the center of the system and brought over the energy of animation from the Anniversary system. The event invite quickly spun into a series of icons pinwheeling around planet CUP.