On April 4, 1968, Martin Luther King Jr. was in Memphis, Tennessee to support a sanitation workers' strike when he was fatally shot while standing on the balcony outside his second-story room at the Lorraine Motel.
In 2018, The Atlantic published a special edition to mark the 50th anniversary of King’s assassination. The creative team at The Atlantic came to OCD to art direct and design the special issue celebrating the life and words of Martin Luther King Jr.
The publication is divided into four sections and each one represents a big idea that deserves a big spotlight. We used type to open each section because so much of the content is driven by photography. The lettering carries historical meaning and metaphoric meaning and it contrasts the visual density of rest of the issue, which helps with pacing.
Three unique typefaces are used interchangeably throughout the issue to enhance the editorial experience. The bold sans Caslon Doric Condensed by Commercial Type creates maximum impact on the cover, as well as in headlines and quotes. In contrast, Fournier by Typofonderie is the serif typeface chosen because of its clarity and attention to detail. The glue that ties them together is Klim Foundry’s typewriter-inspired Pitch.