Saks on Three houses the designer collections at Saks. The floor also features works by Michele Oka Doner. The organic gestures of Oka Doner's work recall the thick/thins of the Saks script, so we worked to construct a bespoke Saks "3" from the contributing designers' names. The identity system allowed for each individual designer to be called out when appropriate.

The Spring 2010 Season at Saks was rollouted with a new, more gentle, promotional campaign. Fashion-friendly folks will recognize that the theme recalls legendary fashion editor Diana Vreeland's "Why Don't You..." column for Harper's Bazaar. It just so happened that the spring series of catalogs numbered ten, as did the letters in "Think About..." We used collections of small silhouettes to build individual letters, then used the collection of catalogs to spell out the campaign name. The catalogs were mailed in order from A to T..., then the assorted letters were used in Spring 2010 advertising and the silhouettes appeared throughout in-store displays.