ArtPlace was introduced to the world by The New York Times as a "consortium [that] views arts as engines of recovery." It's a gamechanger that repositions creativity as a engine of finance and revitalization. OCD's challenge was to create an identity system that was both expressive and blunt, inspirational and straightforward. We had to reach urban leaders and artists alike.
Carol Coletta, the president of ArtPlace, surpised us when she selected the most unconventional proposal from the bunch and invited us to unleash our crossed boundaries all over her new foundation. The system's driving idea is relentless wrapping and we've applied it to everything from icons to Twitter feeds to each of the fifty states.
Design: Jennifer Kinon,
Bobby C. Martin Jr.
Creative Placemaking
ArtPlace
The ArtPlace identity system is made up of a narrow kit of parts: wordmark, icon, boundaries. The key to the system is the relentless wrapping. Place is defined by boundaries. Boundaries all wrapped up make a layered and colorful quilt. The business card was one of the first manifestation of a fully wrapped piece. And the folder belly bands are still one of the most literal.
Belly bands are secured
by an ArtPlace wordmark sticker.
Crossing Boundaries
Belly bands
Relentless Wrapping
The business system
The ArtPlace website has two clear purposes: advocacy and education. To achieve these ends, the site is a publishing center. Monthly updates from all grant-winners are posted alongside the foundation's research and related press. To help users sort through all the articles, a search engine, fueled by meticulous tagging, is everpresent in the rightmost column of the site. With one click any user can find complete information on the city / state / artist / community that interests them most.
Design by OCD.
Development by Rubenstein Technology Group.
ArtPlaceAmerica.org
Advocacy and education
More Relentless Wrapping
The fifty states
